Many configurable alerts can be set to email alerts when conditions are met. How do you compete with that?

• You can manually configure email alerts from Microsoft one customer at a time. This can take 30 minutes to hours per customer. Refer to this Microsoft resource.

• SaaS Alerts is going to provide you with the following differences:
• Alert functionality for customers with as low as a business basic Microsoft 365 subscription.
• Maintain a history of those alerts and provide reporting to your customers (unlimited retention of data from SaaS Alerts versus only 30 days from Microsoft).
• Provide alerts regarding your customers' other SaaS Applications and correlate information between them and Microsoft Products.
• Surface alerts Microsoft will ignore.
• Allows the MSP to directly increase revenue per customer with higher margin than increasing Microsoft licensing to achieve similar alerting capability.
• With all of the security issues Microsoft is facing lately, do you really want Microsoft policing Microsoft?